Impact of External Environment on Apple Operations Essay

Impact of External Environment on Apple Operations - Essay Example On the other hand, the company internal factors that arise from external effects include strong brand name, diversified product portfolio, strong management team and mergers. To remain competitive and address the weaknesses of the poor relationship with the major competitor, it is imperative for the company to form more mergers with a large company such as Dell. In the same way, the company should utilize the available market opportunities by advertising its products through social sites such as facebook and twitter. This is in addition to establishing more sales outlets in the developing countries. One of the vital strategies that firms adapt to face off stiff competition in the contemporary business arena is the use of well-designed marketing plan that takes into consideration the effects of external environment on the operations of a firm. One of the companies that have attained a competitive advantage due to its effective marketing strategies is Apple Incorporation. Apple Inc. is an international company that deals with marketing and designing of computers hardware and software as well as household electronics products. Earlier on, the company was referred to as Apple computer incorporation (Adam, 2012). Apple Inc. which is headquartered in the US is well known for the quality and high-tech brands that have revolutionized communication. This marketing audit analyzes the impact of external environment on Apple operations by reflecting the current market situation of the company.The company is focused on becoming the market leader in the electronic and technology industry glob ally. According to the former chief executive officer, Mr. Steve Jobs, computers provided by Apple should be on every desk in the next 8 years. Apple Company will persist in offering innovative and revolutionized brands to its customer to meet their short term and long term demands.